What is a brand advocate?

A brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people. (Wiki article)

I’m going to take it a bit further; to me a brand advocate is a customer that is in love with your brand and what your brand is doing, a great example of this is Apple. You don’t have to pay customers yet they promote it everywhere they go.

Take a couple minutes to walk thru the slides below.

The power of brand advocates

from LBi Belgium

That App I Wish I Had.

I want to develop an app that that will identify your top users (based on engagement, behavior, patterns & social influence). Taking those metrics into account it would be easy to find other users on twitter or other social site that fit the same profile.

Imagine if you had the ability to replicate your best customers 10/20/40x over?

Is this Idea Crazy or Brilliant?

Vote for me on

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When I’m not deep in a rabbit hole of research, I’m working on making technology products more intuitive to use. I always enjoy connecting with like minded individuals, let's have a conversation. Follow me on twitter @marcosmoralez or instagram @webdesigners Who knows you may just end up in wonderland with me. 🐰