My Guiding Principles of Design

In my experience, creating guiding principles during the initial stage of the design process has been one of the most helpful foundational steps in every successful design project. Guiding principles align vision, brand, and all teams. They should be created in collaboration with internal stakeholders; the resulting principles will be visible in every touch point of the finished product experience. The principles will also be used by the design team to manage and drive creative direction throughout the design process.

Read Post